Page 79 - CH 2-2023 EN

CARPET STAR 2023
Carpets are an es- sential part of living at Möbel Staude, where visitors to the furniture store find products for every taste and budget, including special individual pieces.
room. “We have done away with a stack or two over the years to create the space we need. It’s no longer necessary to keep everything in every size in stock, because most things you can get quickly nowadays,” Kühne explains. Store visi- tors will find “his” carpets in other sections of the furniture store as well, placed to maximise cross-selling potential through compelling visu- al augmentation.
Customers are willing to travel further to re- ceive extremely competent advice from “Björn and Björn”, whose carpet expertise rests upon many combined years of experience. Interior design students interning at the store assist with helping customers. “Women have their own dis- tinctive relationship to the product; as salespeo-
ple they are often able to establish strong con- tact with female customers,” Kühne relates.
The work of Björn Kühne and Björn Weiberg goes on to continuously enhance the look and feel of their part of the store. And they are look- ing forward to implementing more of their many innovative product presentation ideas over the next few months to achieve even great- er attractiveness. They run the carpets section like entrepreneurs, and really have fun with it as dedicated rug afficionados.
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